Replacing influencers with generative AI looks like a great use case. The real question is whether influencers who promote “AI” will also be replaced by AI.
Some details:
With just a few minutes of sample video from the person to be cloned and a payment of $1,000, brands can clone a human streamer to work 24/7.
The AI videobots may already be having some economic impact: the average salary for livestream hosts in China is down 20% from 2022 (just another YoY figure, not a causal effect).