Duygu Dagli and I have relaunched Data Duets to focus on business cases.
Data Duets started as an experiment to discuss the same topic from two perspectives: academic and practical. The idea is still the same, but we are shifting our focus to publicly reported business cases where data centricity plays a role in decision making (causal or predictive modeling, optimization, or generative models).
In this first post, we discuss the smart fridge door installations at Walgreens, how the failure could have been avoided by getting the data collection and modeling right, and the many missed opportunities due to lack of business process alignment. When I commented on this story earlier, it reached 14K readers here. This article expands on the case.
This one is a failure, but we will also discuss success stories. I think the next one will be an interesting success story about data collection and optimization at Chick-fil-A, unless we change the order in the pipeline. Stay tuned!