The founder of this Shark Tank backed company (thinks he) did an A/B test on the impact of tariffs on customer behavior (demand for a showerhead): “Made in USA” vs. “Made in Asia”.
There’s so much wrong here that I’m just going to share it without comment. But one thing is clear: Outside of tech and other companies that are invested in data science, we’re still in the early days of business analytics education. When it comes to causal modeling, inference, and experimental design, we seem to be just getting started.