{"id":466,"date":"2024-02-12T09:33:47","date_gmt":"2024-02-12T14:33:47","guid":{"rendered":"https:\/\/ozer.gt\/log\/?p=466"},"modified":"2024-02-25T13:16:09","modified_gmt":"2024-02-25T18:16:09","slug":"analytics-vs-modern-data-stack","status":"publish","type":"post","link":"https:\/\/ozer.gt\/log\/2024\/02\/12\/analytics-vs-modern-data-stack\/","title":{"rendered":"Analytics vs. modern data stack"},"content":{"rendered":"<p>Reflection on the &#8220;modern data stack&#8221; hype cycle and a call for a return to simply using &#8220;analytics&#8221; to describe the data infrastructure that supports decision making.<\/p>\n<p>This is also an example of an argument I like to make: if something is everything, then it&#8217;s nothing. If everything is modern stack, it is no longer modern stack.<\/p>\n<p>\ud835\ude25\ud835\ude23\ud835\ude35 \ud835\ude34\ud835\ude35\ud835\ude2a\ud835\ude2d\ud835\ude2d \ud835\ude25\ud835\ude30\ud835\ude26\ud835\ude34 \ud835\ude25\ud835\ude22\ud835\ude35\ud835\ude22 \ud835\ude35\ud835\ude33\ud835\ude22\ud835\ude2f\ud835\ude34\ud835\ude27\ud835\ude30\ud835\ude33\ud835\ude2e\ud835\ude22\ud835\ude35\ud835\ude2a\ud835\ude30\ud835\ude2f. \ud835\ude0d\ud835\ude2a\ud835\ude37\ud835\ude26\ud835\ude35\ud835\ude33\ud835\ude22\ud835\ude2f \ud835\ude34\ud835\ude35\ud835\ude2a\ud835\ude2d\ud835\ude2d \ud835\ude25\ud835\ude30\ud835\ude26\ud835\ude34 \ud835\ude25\ud835\ude22\ud835\ude35\ud835\ude22 \ud835\ude2a\ud835\ude2f\ud835\ude28\ud835\ude26\ud835\ude34\ud835\ude35\ud835\ude2a\ud835\ude30\ud835\ude2f. \ud835\ude13\ud835\ude30\ud835\ude30\ud835\ude2c\ud835\ude26\ud835\ude33 \ud835\ude34\ud835\ude35\ud835\ude2a\ud835\ude2d\ud835\ude2d \ud835\ude25\ud835\ude30\ud835\ude26\ud835\ude34 \ud835\ude09\ud835\ude10. \ud835\ude0c\ud835\ude22\ud835\ude24\ud835\ude29 \ud835\ude30\ud835\ude27 \ud835\ude35\ud835\ude29\ud835\ude26\ud835\ude34\ud835\ude26 \ud835\ude31\ud835\ude33\ud835\ude30\ud835\ude25\ud835\ude36\ud835\ude24\ud835\ude35\ud835\ude34 (\ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude2e\ud835\ude30\ud835\ude33\ud835\ude26) \ud835\ude22\ud835\ude33\ud835\ude26 \ud835\ude22\ud835\ude2d\ud835\ude2d \ud835\ude2d\ud835\ude26\ud835\ude22\ud835\ude25\ud835\ude2a\ud835\ude2f\ud835\ude28 \ud835\ude31\ud835\ude2d\ud835\ude22\ud835\ude3a\ud835\ude26\ud835\ude33\ud835\ude34 \ud835\ude2a\ud835\ude2f \ud835\ude35\ud835\ude29\ud835\ude26 \ud835\ude22\ud835\ude2f\ud835\ude22\ud835\ude2d\ud835\ude3a\ud835\ude35\ud835\ude2a\ud835\ude24\ud835\ude34 \ud835\ude34\ud835\ude35\ud835\ude22\ud835\ude24\ud835\ude2c.<\/p>\n<p>\ud835\ude1a\ud835\ude26\ud835\ude26? \ud835\ude15\ud835\ude30\ud835\ude35 \ud835\ude34\ud835\ude30 \ud835\ude29\ud835\ude22\ud835\ude33\ud835\ude25! \ud835\ude1e\ud835\ude26 \ud835\ude29\ud835\ude26\ud835\ude2d\ud835\ude31 \ud835\ude31\ud835\ude26\ud835\ude30\ud835\ude31\ud835\ude2d\ud835\ude26 \ud835\ude25\ud835\ude30 \ud835\ude22\ud835\ude2f\ud835\ude22\ud835\ude2d\ud835\ude3a\ud835\ude35\ud835\ude2a\ud835\ude24\ud835\ude34. \ud835\ude16\ud835\ude36\ud835\ude33 \ud835\ude31\ud835\ude33\ud835\ude30\ud835\ude25\ud835\ude36\ud835\ude24\ud835\ude35\ud835\ude34 \ud835\ude22\ud835\ude33\ud835\ude26 \ud835\ude23\ud835\ude30\ud835\ude36\ud835\ude28\ud835\ude29\ud835\ude35 \ud835\ude27\ud835\ude33\ud835\ude30\ud835\ude2e \ud835\ude22\ud835\ude2f\ud835\ude22\ud835\ude2d\ud835\ude3a\ud835\ude35\ud835\ude2a\ud835\ude24\ud835\ude34 \ud835\ude23\ud835\ude36\ud835\ude25\ud835\ude28\ud835\ude26\ud835\ude35 \ud835\ude2d\ud835\ude2a\ud835\ude2f\ud835\ude26\ud835\ude34. \ud835\ude08\ud835\ude2f\ud835\ude22\ud835\ude2d\ud835\ude3a\ud835\ude35\ud835\ude2a\ud835\ude24\ud835\ude34 \ud835\ude2a\ud835\ude34 \ud835\ude23\ud835\ude30\ud835\ude35\ud835\ude29 \ud835\ude22 \ud835\ude31\ud835\ude33\ud835\ude30\ud835\ude27\ud835\ude26\ud835\ude34\ud835\ude34\ud835\ude2a\ud835\ude30\ud835\ude2f \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude22 \ud835\ude34\ud835\ude30\ud835\ude36\ud835\ude33\ud835\ude24\ud835\ude26 \ud835\ude30\ud835\ude27 \ud835\ude23\ud835\ude36\ud835\ude34\ud835\ude2a\ud835\ude2f\ud835\ude26\ud835\ude34\ud835\ude34 \ud835\ude37\ud835\ude22\ud835\ude2d\ud835\ude36\ud835\ude26 \ud835\ude24\ud835\ude33\ud835\ude26\ud835\ude22\ud835\ude35\ud835\ude2a\ud835\ude30\ud835\ude2f.<\/p>\n<p>\ud835\ude0a\ud835\ude22\ud835\ude2d\ud835\ude2d\ud835\ude2a\ud835\ude2f\ud835\ude28 \ud835\ude30\ud835\ude36\ud835\ude33 \ud835\ude26\ud835\ude24\ud835\ude30\ud835\ude34\ud835\ude3a\ud835\ude34\ud835\ude35\ud835\ude26\ud835\ude2e \ud835\ude35\ud835\ude29\ud835\ude26 \u201c\ud835\ude2e\ud835\ude30\ud835\ude25\ud835\ude26\ud835\ude33\ud835\ude2f \ud835\ude25\ud835\ude22\ud835\ude35\ud835\ude22 \ud835\ude34\ud835\ude35\ud835\ude22\ud835\ude24\ud835\ude2c\u201d \ud835\ude2a\ud835\ude34 \ud835\ude24\ud835\ude30\ud835\ude2f\ud835\ude35\ud835\ude2a\ud835\ude2f\ud835\ude36\ud835\ude22\ud835\ude2d\ud835\ude2d\ud835\ude3a \ud835\ude27\ud835\ude2a\ud835\ude28\ud835\ude29\ud835\ude35\ud835\ude2a\ud835\ude2f\ud835\ude28 \ud835\ude35\ud835\ude29\ud835\ude26 \ud835\ude2d\ud835\ude22\ud835\ude34\ud835\ude35 \ud835\ude38\ud835\ude22\ud835\ude33. \ud835\ude09\ud835\ude36\ud835\ude35 \ud835\ude35\ud835\ude29\ud835\ude26 \ud835\ude24\ud835\ude2d\ud835\ude30\ud835\ude36\ud835\ude25 \ud835\ude29\ud835\ude22\ud835\ude34 \ud835\ude38\ud835\ude30\ud835\ude2f; \ud835\ude22\ud835\ude2d\ud835\ude2d \ud835\ude25\ud835\ude22\ud835\ude35\ud835\ude22 \ud835\ude24\ud835\ude30\ud835\ude2e\ud835\ude31\ud835\ude22\ud835\ude2f\ud835\ude2a\ud835\ude26\ud835\ude34 \ud835\ude22\ud835\ude33\ud835\ude26 \ud835\ude2f\ud835\ude30\ud835\ude38 \ud835\ude24\ud835\ude2d\ud835\ude30\ud835\ude36\ud835\ude25 \ud835\ude25\ud835\ude22\ud835\ude35\ud835\ude22 \ud835\ude24\ud835\ude30\ud835\ude2e\ud835\ude31\ud835\ude22\ud835\ude2f\ud835\ude2a\ud835\ude26\ud835\ude34. \ud835\ude13\ud835\ude26\ud835\ude35\u2019\ud835\ude34 \ud835\ude2e\ud835\ude30\ud835\ude37\ud835\ude26 \ud835\ude30\ud835\ude2f. \ud835\ude08\ud835\ude2f\ud835\ude22\ud835\ude2d\ud835\ude3a\ud835\ude35\ud835\ude2a\ud835\ude24\ud835\ude34 \ud835\ude2a\ud835\ude34 \ud835\ude29\ud835\ude30\ud835\ude38 \ud835\ude10 \ud835\ude31\ud835\ude2d\ud835\ude22\ud835\ude2f \ud835\ude30\ud835\ude2f \ud835\ude34\ud835\ude31\ud835\ude26\ud835\ude22\ud835\ude2c\ud835\ude2a\ud835\ude2f\ud835\ude28 \ud835\ude22\ud835\ude23\ud835\ude30\ud835\ude36\ud835\ude35 \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude35\ud835\ude29\ud835\ude2a\ud835\ude2f\ud835\ude2c\ud835\ude2a\ud835\ude2f\ud835\ude28 \ud835\ude22\ud835\ude23\ud835\ude30\ud835\ude36\ud835\ude35 \ud835\ude30\ud835\ude36\ud835\ude33 \ud835\ude2a\ud835\ude2f\ud835\ude25\ud835\ude36\ud835\ude34\ud835\ude35\ud835\ude33\ud835\ude3a \ud835\ude2e\ud835\ude30\ud835\ude37\ud835\ude2a\ud835\ude2f\ud835\ude28 \ud835\ude27\ud835\ude30\ud835\ude33\ud835\ude38\ud835\ude22\ud835\ude33\ud835\ude25\ud835\ude34\u2014\ud835\ude2f\ud835\ude30\ud835\ude35 \ud835\ude34\ud835\ude30\ud835\ude2e\ud835\ude26 \ud835\ude2e\ud835\ude2a\ud835\ude24\ud835\ude33\ud835\ude30\ud835\ude24\ud835\ude30\ud835\ude34\ud835\ude2e \ud835\ude30\ud835\ude27 \u201c\ud835\ude22\ud835\ude2f\ud835\ude22\ud835\ude2d\ud835\ude3a\ud835\ude35\ud835\ude2a\ud835\ude24\ud835\ude34 \ud835\ude24\ud835\ude30\ud835\ude2e\ud835\ude31\ud835\ude22\ud835\ude2f\ud835\ude2a\ud835\ude26\ud835\ude34 \ud835\ude27\ud835\ude30\ud835\ude36\ud835\ude2f\ud835\ude25\ud835\ude26\ud835\ude25 \ud835\ude2a\ud835\ude2f \ud835\ude35\ud835\ude29\ud835\ude26 \ud835\ude31\ud835\ude30\ud835\ude34\ud835\ude35-\ud835\ude24\ud835\ude2d\ud835\ude30\ud835\ude36\ud835\ude25 \ud835\ude26\ud835\ude33\ud835\ude22.\u201d<\/p>\n<p><a href=\"https:\/\/roundup.getdbt.com\/p\/is-the-modern-data-stack-still-a\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reflection on the &#8220;modern data stack&#8221; hype cycle and a call for a return to simply using &#8220;analytics&#8221; to describe the data infrastructure that supports decision making. This is also an example of an argument I like to make: if something is everything, then it&#8217;s nothing. If everything is modern stack, it is no longer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-466","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ozer.gt\/log\/wp-json\/wp\/v2\/posts\/466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ozer.gt\/log\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ozer.gt\/log\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ozer.gt\/log\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ozer.gt\/log\/wp-json\/wp\/v2\/comments?post=466"}],"version-history":[{"count":1,"href":"https:\/\/ozer.gt\/log\/wp-json\/wp\/v2\/posts\/466\/revisions"}],"predecessor-version":[{"id":467,"href":"https:\/\/ozer.gt\/log\/wp-json\/wp\/v2\/posts\/466\/revisions\/467"}],"wp:attachment":[{"href":"https:\/\/ozer.gt\/log\/wp-json\/wp\/v2\/media?parent=466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ozer.gt\/log\/wp-json\/wp\/v2\/categories?post=466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ozer.gt\/log\/wp-json\/wp\/v2\/tags?post=466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}